Social Media and Plastic Surgery - News - DailyBeauty - The Beauty Authority - NewBeauty
There’s a new type of patient coming into the offices of Dover, OH, facial plastic surgeon David Hartman, MD—one that he describes as a “more informed client.” The source of their newfound education? A rather unlikely medium. “Social media’s impact on our first-time visitors is giving way to the arrival of a more educated client,” he says. “The light of understanding in the eyes of first-timers is much more evident today, because nearly all of them have already seen videos, studied before-and-after photos, and read reviews before I ever meet them. I love this.” While Dr. Hartman says he believes it is still important to cover the basics in the discussions of procedure options, he thinks the "pre-informed" clients are far more capable of asking personalized and relevant questions—mainly because they have already been contemplating details of a prospective procedure and been imagining themselves trying it out. Plus, there’s a pretty solid personal connection.